This is a line of Arm & Hammer Nylon/TPR chew toys that I designed in 2022. The goal was to create a line of chew toys that would compete with Nylabone offerings.

I took a deep dive into researching competitor SKUs to find problems in the areas of form & material choice based on consumer reviews. I built a line of 12 different toys based on age segmentation for puppy, adult, and senior dogs since each segment has different products needs. I then collaborated with the packaging department to develop a color system for each age segment while also looking great on the standard Arm & Hammer yellow backer card.